The team

The one hire that does the work of several.

  • Claude AI partner

    Writes code, drafts copy, argues strategy, and takes the first pass on nearly everything. This entire site was built with it — that's the whole thesis, not a disclaimer.

Build & ship the site

Static, fast, and deployed on a git push.

  • Astro Site framework

    Static-first, no framework bloat. The whole site is prerendered at build time; only the forms run at the edge.

  • Every color and font runs through a named token. Design stays consistent without a design-system meeting.

  • Cloudflare Hosting & storage

    Serves the site from the edge and stores every image in R2. Cheap, fast, and it deploys on push.

  • GitHub Version control & deploy

    Source of truth and the deploy trigger. Push to main, the site goes live. No manual steps.

Email & audience

The list is the asset. This is what feeds it.

  • Kit Newsletter engine

    Runs The Dispatch. The subscribe form posts straight to its API — no embed, no iframe, no bloat.

  • Substack Solopreneur home

    Native posts, Notes, and a mirror of the Dispatch — the growth engine for the independent audience.

  • Resend Transactional email

    Sends the contact-form mail with one API call. No SMTP to babysit.

Sell & deliver

Buy once, own it — no subscription plumbing.

  • One-time checkout for the kits and the All-Access bundle. Paid once, no recurring billing to manage.

  • ProductDyno Product delivery

    Gates and delivers the kit files after purchase so I don't hand-send anything.

Write, capture & organize

Where thinking gets stored before it becomes content.

Distribute

One piece of work, published where the audience already is.

  • LinkedIn Proof distribution

    Where the corporate proof story reaches the secondary audience — links in the first comment.

  • Typefully Social scheduling

    Drafts and schedules social posts without me living inside the platforms all day.